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- Website: www.triadnt.com
- Top Executive: Peter Sweltz, President
- Local Employees: 28
- Headquarters: Victor, NY
- Founded: 2001
- Total Employees: 28
- Years on List: 3
- Last Year’s Rank: –
Triad Network Technologies keep company networks humming
These days, businesses rely on their computer networks — and computer networks rely on cabling systems.
That’s where companies like Triad Network Technologies come in. The Victor firm provides cabling installation services for data, voice and video applications that keep businesses running smoothly. That means eliminating freeze-ups, drop-offs and slow connections.
“Any low-voltage applications, we do,” said Triad vice president Frank Carusone. “We do everything but electrical.”
The business that started in the basement of Carusone’s home has grown to 27 employees and a spot on this year’s Rochester Chamber Top 100 list, as one the fastest-growing privately owned companies in the region. Much of the growth in recent years has come through security offerings, as is the case with many online-related industries.
But unlike IT companies that patrol the Dark Web, Triad’s offerings are in areas such as video surveillance and access-control systems — things like cameras and keycards. Triad also has gotten more involved with audio-visual options such as sound masking, or creating “white noise.”
Carusone and Pete Sweltz founded Triad in 2001 with another partner, who no longer is involved. They had worked for another cabling company, but they decided to go for it on their own.
“We looked at each other and said, ‘Why don’t we control our own destiny?’ ” said Sweltz, the company president. “We shook hands and started Triad. It was very rough in the beginning … but we had confidence in our abilities.”
Back in those early days, Sweltz and Carusone were doing it all, from sales to installation and everything in between. Gradually, Triad added technicians to give the founders more time to sell. Next came one salesperson, then another, and a general manager was added a few years ago.
Triad has added two employees each of the past five or six years, Sweltz said.
The work might involve new installations or upgrades to those already in place. Upgrades become necessary as more and more work devices transmit more and more complex “stuff.” Carusone uses the comparison of a garden hose versus a firefighter’s hose: More water flows through the latter, just as more data passes through an upgraded cable system.
One field that Sweltz emphasized was health care, with doctors commonly making rounds and sending images like X-rays via tablets. Those heavy-duty jobs tend to strain network systems.
“You’re really pushing the bandwidth,” Sweltz said. “We’re seeing it more in health care and in data centers. What’s really driving technology right now is everyone’s trying to be more efficient. And when you’re sending information that’s ‘large,’ that requires the proper infrastructure in place.”
Triad’s “local presence” — boots on the ground — runs from Buffalo to Syracuse. The firm also does a lot of work nationally — more than half of its work — through affiliates set up as subcontractors.
New installations come with new companies or existing clients who have moved. As for how frequently upgrades are needed, Carusone said on average it could be every six years.
“It depends on how quickly technology moves,” he said. “Some older networks still work, but might not be as fast or as reliable.”
Some of the jobs don’t take long, such as a doctor’s office. Bigger jobs can take more than a year, as with an ongoing one in which Triad is updating all wireless access in buildings at Rochester Institute of Technology. Triad coordinates scheduling to minimize client down-time, working nights or weekends if necessary.
The growth in security-camera surveillance is an unfortunate reality in today’s world. Schools, along with plenty of other workplaces, have been buying a lot of that equipment, Sweltz said.
“Most customers want or have the need for more security,” he explained.
These camera systems are far more advanced than the ones used in banks of yesteryear that produced grainy-at-best images of bank robbery suspects.
“We’ve come a long way from that,” Carusone said. A camera on the Triad building can zoom in and capture a sharp image of a car’s license plate, he said, adding that the images are good enough quality to be used in court, if necessary.
The “data” end of the cabling business has been fairly steady, Sweltz said. Diversifying into areas like security has spurred Triad’s recent growth. Along with adding two employees annually, the firm had four seasonal workers over the summer.
“Our vision, from the beginning, was to take care of our employees first, and they’ll take care of the customers,” Sweltz said. He and Carusone stress a “family oriented” workplace atmosphere, noting that both of their wives work there.
As long as businesses run through their computer networks — and there seems no end in sight for that — companies like Triad will be busy.